Different Kind  🌸 ✨

 

Naming / About / Mission / Brand Story / Self-Initiated

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Different Kind is a concept for brand that is on a mission to redefine the way people think about beauty. I articulated why they exist and what they stand for to help them on their mission to challenge perceptions and shake up the status quo.

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We're a Different Kind

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Welcome to Different Kind, a brand made by humans, for humans. We're on a mission to redefine, reimagine, and reinvent the way people think about beauty. We’re fighting back against impossible standards and holding our middle finger up to unrealistic ideals.

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We're here to empower everyone to set their own standard and make their own rules - because you’re fantastic just the way you are. We’re each unique in our own powerful way. And we’re done with being told how to be beautiful. We’re done with being told that we should look a certain way. We won't conform. We won’t fall in line. We won’t fit in their box.

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We believe everyone is beautiful, inside and out. And we're all so much more than our beauty. We’re all about embracing our differences, our individuality, our so-called imperfections. We want you to be yourself. Be unashamedly, unapologetically, you.

 

That's why we see our products as tools that allow you to express yourself, explore your identity, and be whoever the hell you want to be, free from anyone else's expectations. Because the confidence that comes from being freely and wholly your true self (not who someone tells you to be) and completely owning it - that’s the most beautiful thing to us.