The Japanese Kitchen 🍱 🇯🇵

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Naming / About / Brand Messaging / Self-initiated brief

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The Japanese Kitchen is a concept for a restaurant in Birmingham that celebrates the fantastic flavours of Japan. I wrote copy that brings the restaurant to life and captures the heart of its exciting eating experience.

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Celebrating the wonderful flavours of Japanese cuisine, we invite you to join us on a drinking and dining experience like no other. We transport you right into the beating heart of Japan from the city centre of Birmingham.

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It’s the crunch of tempura, crisp and light. Tastebuds illuminating with every bite. The delectable deliciousness of yakitori, every sense it excites. Relish and revel in ramen, extraordinary flavours burst alive. Sensational sushi that makes your mouth tingle and sing and dance.

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We splice, we dice, we chop, we spice, we grill, we sizzle, we boil, we steam, we fry. It’s our zest for life. Where time-honoured tradition and modern techniques intertwine. We source local, quality, fresh ingredients - then reimagine, reinvent, and redesign.

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Dynamic, sublime flavours that strike the palate across every diner’s plate. Tastes never tasted before kind of tastiness. The clinking glasses of colourful cocktails and exquisite sakes. Atmosphere buzzing with vibrancy.

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It’s the simple but unbeatable act of getting together to have a great time. This is the way we eat, it’s how we feast, it’s why we dine. We’re taking Birmingham’s foodie scene to new heights.